New Balance's Cult Classic 550 Arrives in Black and Red Nubuck

When New Balance brought back its 550 -- an under-the-radar basketball sneaker that debuted in 1989 -- via a collaboration with Aimé Leon Dore in 2020, the once-obscure hoop silhouette quickly became one of the year's most unexpected hits, a cult classic that was warmly received by retro sneaker enthusiasts and Instagram archive pages alike. Now New Balance is looking to expand the 550's footprint with several in-line releases over the course of 2021, one of which is this black and red nubuck p...